Shifting Market Shares of Carrier Alliances on Asia-North America Trade in 2025

Sea-Intelligence has analyzed the shifting market shares of carrier alliances compared to the previous year.

Figure 1 shows the market shares of Asia-North America West Coast trade in March 2024 and March 2025 for alliances operating in two different time periods.

The analyst notes that the term “other” in Figure 1 refers to the total capacity of all non-alliance services, including both independent carriers that are not part of the alliance and allied carriers that operate services outside the alliance framework.

Source: Sea-Intelligence

Alan Murphy, CEO of Sea-Intelligence, commented:

“Here we find a slight loss of market share for Ocean Alliance. It is not because they are reducing their capacity, but simply because the other carriers are injecting capacity at a higher pace than Ocean Alliance itself.” 

He also noted that Ocean Alliance remains the largest alliance, accounting for 35% of total projected capacity. Meanwhile, Premier Alliance is the alliance to watch.

Despite Hapag-Lloyd’s exit from THE Alliance, Premier Alliance maintains roughly the same market share as the former THE Alliance. Gemini Cooperation is now the smallest alliance on the trans-Pacific trade into the North American West Coast (NAWC).

A similar trend is observed on the Asia-North American East Coast trade, where Ocean Alliance continues to hold the largest market share, Premier Alliance maintains a market share similar to the former THE Alliance, while Gemini Cooperation remains the smallest alliance.

However, the difference between Premier Alliance and Gemini Cooperation is only 0.2 percentage points, in favour of Premier Alliance.

Murphy added:

“The changes in the competitive landscape between the carrier alliances is likely to create a significant competitive pressure, as the carriers adjust to the new situation. For shippers, this is likely to manifest itself as a downwards pressure on freight rates.” 

In December 2024, the global on-schedule rate decreased by 0.9 percentage points month-on-month to 53.8%.

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Source: Phaata.com - Vietnam's First International Logistics Marketplace

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