NX China and SITC Launch Co-Branded Containers on Shanghai – Osaka Route

The NX brand appears on SITC's leased shipping containers (Photo: Nippon Express)

Nippon Express (China) – also known as NX China – has officially announced the launch of the “NX Branded Containers” initiative through a strategic partnership with leading intra-Asia carrier SITC International Holdings.

A New Milestone in Brand Identity

This move marks the first time NX China has applied its corporate logo onto shipping line-owned containers that it utilizes for commercial operations.

This represents a notable step forward in the logistics company’s visual marketing strategy, shifting from solely using its own proprietary containers to leveraging the assets of transport partners to promote its image.

Deployment on the Vital Shanghai – Osaka Artery

Under the operational plan, the NX brand will appear on 40-foot containers owned by SITC. These units will be deployed on the Shanghai – Osaka sea freight route, one of the busiest trade corridors between China and Japan.

It is projected that the operation frequency will reach approximately 20 to 30 voyages per year, ensuring regular brand presence on this maritime route.

Multidimensional Strategic Objectives

This collaborative initiative is designed to achieve specific goals:

•    Boost Brand Visibility: Projecting the NX Group image more widely at seaports and within the cities where the containers transit.

•    Strengthen Partnerships: Solidifying ties with SITC, a key transport partner in the region.

•    Enhance Service Quality: Improving reliability and service quality in the intra-Asian shipping sector.

Bolstering Regional Position

Looking ahead, NX China plans to further expand its role in the Asian logistics landscape. Their strategy is to fully leverage SITC’s high-frequency regional network, combined with the NX Group’s robust global transport capabilities, to deliver optimal solutions for customers.

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Source: Phaata.com (According to Nippon Express-Holdings)

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